Russian Hummer Owner Lets Activists "Egg My Ride

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SUMMARY

A Hummer H3 owner in St. Petersburg, Russia, has allowed activists from the "Peter Antiglobalist" group to throw rotten eggs at his vehicle as a form of protest against consumerism. This unusual demonstration highlights the activists' belief that luxury items, such as the Hummer priced at $49,500, represent false values in modern society. The spokesman for the group emphasized that advertising and marketing distort societal values, prioritizing consumption over meaningful principles. The protest has sparked discussions about the effectiveness of such actions versus financial boycotts.

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fourier jr
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looks like "communism" lives on in Russia:

MOSCOW (Reuters) - A Hummer owner in Russia's second city St. Petersburg has given antiglobalists the green light to pelt his oversized vehicle with rotten eggs, Russian news agencies reported on Wednesday.

"Peter Antiglobalist" activists told news agency RIA they found a driver willing to let them express their dissatisfaction with consumerism by throwing things at his luxury sport utility vehicle, a spokesman said.

A Moscow car dealer puts the base price of a Hummer H3 at $49,500.

"Luxury is a false value, clouding modern society's vision. Advertising posters, TV shows and slick marketing constantly tells us that buying things is the most important value in our society," RIA quoted the spokesman as saying.
http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2007-12-27T071201Z_01_N26341792_RTRUKOC_0_US-HUMMER.xml
 
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Seems like a silly protest. It makes a bigger impact if people vote with their dollars and don't buy Hummers in the first place.
 
The man in question is St Petersburg's biggest egg supplier.