Sensational headlines and their webpages

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SUMMARY

This discussion centers on the phenomenon of clickbait headlines, such as "10 Historical Photos You Won't Believe" and "Pay off your Mortgage With This Little Known Government Program." Participants note that these sensational headlines often lead to well-crafted webpages designed to attract viewers and generate advertising revenue. The conversation raises questions about whether this marketing strategy is employed by large corporations or if it represents a cottage industry. Ultimately, the consensus is that while some clickbait originates from established companies, many are produced by smaller entities aiming for profit through engaging content.

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Digital marketers, content creators, web designers, and anyone interested in understanding the dynamics of online advertising and user engagement through sensational headlines.

Stephen Tashi
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In the casual browsing of web pages, one often encounters sensational invitations to other web pages such as "10 Historical Photos You Won't Believe" , "Pay off your Mortgage With This Little Known Government Program", "5 Movie Stars That Were Born Underwater", etc.

Often such links show that the creators went to some effort to make their web pages entertaining - and even truthful. I assume the main goal of such webpages is make money from advertising.

Is this type of marketing done by large companies ? - or is it some kind of cottage industry? Many of the webpages that are advertised by sensational headlines have a very polished appearance, which leads me to suspect that they come from large companies.
 
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