Sioux City makes lemonade out of a lemon (their airport code)

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Thread starter jtbell
Start date May 5, 2013
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In summary, the meaning behind Sioux City's airport code, SUX, stems from a previous code with negative connotations. The city decided to embrace the code and created the slogan "Sioux City makes lemonade out of a lemon" to highlight their resilience. The use of "lemonade" in the slogan represents their ability to turn something negative into something positive. Sioux City has fully embraced their airport code, using it in marketing campaigns and merchandise, and even renaming their website as flysux.com. While there has been some backlash, the majority of the community sees the slogan as a unique and lighthearted way to promote the city.

May 5, 2013

jtbell

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Sioux City SUX, and that's OK (CNN.com)

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May 5, 2013

phinds

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Very cool. I like their spirit.

May 5, 2013

Danger

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They could make it a 3-way win by convincing Dyson to move his headquarters there... :uhh:

May 8, 2013

BobG

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jtbell said:

Sioux City SUX, and that's OK (CNN.com)

Actually, I think it's IA.

GAG is OK.

May 8, 2013

jtbell

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If you live in Los Angeles, and then move away, does that make you ex-LAX?

1. What is the meaning behind Sioux City's airport code?

The airport code for Sioux City, Iowa is SUX. The city originally had a different code, but due to negative connotations, the city decided to change it to SUX. The city embraced the code and its negative connotation by creating the slogan "Sioux City makes lemonade out of a lemon."

2. How did Sioux City come up with their slogan?

The slogan "Sioux City makes lemonade out of a lemon" was created in response to the city's new airport code, SUX. The city decided to embrace the code and turn it into a positive statement, highlighting their resilience and ability to make the best out of a negative situation.

3. What is the significance of using "lemonade" in the slogan?

Lemonade is often associated with turning something sour into something sweet and refreshing. By using the metaphor of making lemonade, Sioux City is emphasizing their ability to take a negative situation and turn it into something positive and enjoyable.

4. How has the city of Sioux City embraced their airport code?

Sioux City has fully embraced their airport code, SUX, by using it in marketing campaigns and merchandise. The city has also used the code as a symbol of their resilience and ability to overcome challenges. Additionally, the airport has embraced the code by renaming their website as flysux.com.

5. Has the city received any backlash for their slogan and use of their airport code?

There has been some controversy surrounding the slogan and use of the airport code. Some residents and officials have expressed concerns about the negative connotation and its impact on the city's image. However, the majority of the community has embraced the slogan and sees it as a unique and lighthearted way to promote the city.