What Prompted Heinz to Change Its Ketchup Packets?

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H. J. Heinz Co. has developed a new ketchup packet called the "Dip and Squeeze," which will replace traditional rectangular packets at Wendy's restaurants later this year. Smaller chains such as Chick-fil-A, Smashburger, and International Dairy Queen have already adopted the new design. This change comes after Heinz spent three years analyzing consumer behavior and preferences regarding ketchup packaging.

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http://online.wsj.com/article/SB10001424053111904194604576578691502178606.html

Wall Street Journal said:
After observing these and other "compensating behaviors," H. J. Heinz Co. says it spent three years developing a better ketchup packet.

Heinz says the new "Dip and Squeeze" packets will begin replacing the traditional rectangular ketchup packets later this year at Wendy's Co. restaurants. Smaller chains including Chick-fil-A Inc., Smashburger Master LLC, and International Dairy Queen Inc. started carrying the packets earlier this year.

MK-BP127_KETCHU_G_20110918191221.jpg


Is world peace just around the corner?

Where were you when Heinz finally moved on from the old packets?
 
Physics news on Phys.org
this could be the life changing moment I have been waiting for...
 
But, can you use it as a "www.nbc.com/saturday-night-live/video/shimmer-floor-wax/1056743/"[/URL]?
 
Last edited by a moderator:
Pengwuino said:
Where were you when Heinz finally moved on from the old packets?

I was in an ambulance, having just been struck on my bicycle by a minivan whose driver was putting ketchup on his fries while driving.
 
BobG said:
I was in an ambulance, having just been struck on my bicycle by a minivan whose driver was putting ketchup on his fries while driving.

While talking on the phone and shaving no doubt.
 
These dip/squeeze packets are awesome. Seriously, they are really cool.

PS: You know you're at a cheap eatery when they have Hunts ketchup.
 
BobG said:
I was in an ambulance, having just been struck on my bicycle by a minivan whose driver was putting ketchup on his fries while driving.

wuliheron said:
While talking on the phone and shaving no doubt.

Yes, I was, but I still think it was his fault!
 
BobG said:
Yes, I was, but I still think it was his fault!
:smile:
 
BobG said:
I was in an ambulance, having just been struck on my bicycle by a minivan whose driver was putting ketchup on his fries while driving.

Awesome.

Personally I think that "dip and squeeze" sounds a bit kinky... Where was Jill when the new packets were introduced? Getting dipped and squeezed by Jack.
 
  • #10
physics girl phd said:
Awesome.

Personally I think that "dip and squeeze" sounds a bit kinky... Where was Jill when the new packets were introduced? Getting dipped and squeezed by Jack.

Even better reason to use it! It's sexy too.
 
  • #11
physics girl phd said:
Awesome.

Personally I think that "dip and squeeze" sounds a bit kinky... Where was Jill when the new packets were introduced? Getting dipped and squeezed by Jack.

Keyboard now covered in coffee now haha :smile: