Honda's "The Cog"

[Andersen]

Honda has put out a really amazing ad - and it's physicsy!

have a look!

http://physics.about.com/cs/mechanics/v/070603.htm

[stuffy]

The 2nd wheel on the ramp accelerates after hitting the third. Looks like trick photography to me.

[Andersen]

the wheels are weighted so that given a small nudge they roll up the ramp in order to lower their centre of mass. Trick physics, not trick photography...

Joe

[damgo]

Yeah, it's all legit. Pretty damn awesome -- I wonder how many tries it took them to get it? :)

[Integral]

I believe there were 605 failed runs before they got it.

Kind'a throws a different light on the It works theme!

[Andersen]

606 apparently - like integral said, that is one fact that throws the whole point of the campaign out the window. But i won't hold it against them.

[FZ+]

Yeah. I have a DVD "making of" movie. It's very cool how the whole thing was done in one long shoot.

I wonder if anyone is going to petition for a longer version as a full short film? [:)]

[stuffy]

Engineers were probably in charge if it took them 606 tries. ;)

[Andersen]

worse - filmmakers... probably with arts degrees ;)

Joe