How Does Honda's The Cog Ad Illustrate Principles of Physics?

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Discussion Overview

The discussion revolves around Honda's advertisement "The Cog," exploring how it illustrates principles of physics, particularly in mechanics. Participants analyze the techniques used in the ad and the underlying physics concepts, including motion, acceleration, and the effects of weight distribution.

Discussion Character

  • Exploratory, Technical explanation, Debate/contested

Main Points Raised

  • Some participants suggest that the second wheel on the ramp accelerates after hitting the third, questioning whether this is due to trick photography.
  • Others argue that the wheels are weighted to roll up the ramp, indicating a design choice to lower their center of mass, which they refer to as "trick physics."
  • One participant expresses admiration for the ad's execution and wonders about the number of attempts it took to achieve the final result.
  • Another participant claims there were 605 failed attempts before the successful take, suggesting this fact alters the perception of the ad's message.
  • A later reply mentions that it took 606 tries, implying that the number of attempts challenges the notion of the ad's simplicity.
  • Some participants reflect on the production process, with one noting the ad was filmed in one continuous shot and expressing interest in a longer version of the making-of content.
  • There is a humorous exchange regarding the involvement of engineers versus filmmakers in the production process, with some light-hearted commentary on the qualifications of the team behind the ad.

Areas of Agreement / Disagreement

Participants express a mix of admiration and skepticism regarding the techniques used in the ad. There is no consensus on whether the effects are due to trick photography or physics principles, and the discussion remains open with competing views on the nature of the ad's execution.

Contextual Notes

Participants reference specific numbers of attempts at filming, which may depend on the accuracy of reported figures. The discussion also touches on the interpretation of the ad's message, which could be influenced by the perceived complexity of the production process.

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The 2nd wheel on the ramp accelerates after hitting the third. Looks like trick photography to me.
 
the wheels are weighted so that given a small nudge they roll up the ramp in order to lower their centre of mass. Trick physics, not trick photography...

Joe
 
Yeah, it's all legit. Pretty damn awesome -- I wonder how many tries it took them to get it? :)
 
I believe there were 605 failed runs before they got it.

Kind'a throws a different light on the It works theme!
 
606 apparently - like integral said, that is one fact that throws the whole point of the campaign out the window. But i won't hold it against them.
 
Last edited:
Yeah. I have a DVD "making of" movie. It's very cool how the whole thing was done in one long shoot.

I wonder if anyone is going to petition for a longer version as a full short film? :smile:
 
Engineers were probably in charge if it took them 606 tries. ;)
 
worse - filmmakers... probably with arts degrees ;)

Joe
 

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