Energy scales are often relative. The reference level in the spin system is set to zero.
It's similar to how when talking about gravitational potential energy (close to earth) we typically set our reference energy level to ground level, so that energies are positive. However, when talking about gravitational potential energies between planets, etc., we often chose our reference level to be at infinite separations, so that the energy is negative.
However, we can always shift these energies by a constant energy level (equivalent to shifting our reference level).