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Re: the placebo effect
Indeed, if the placebo effect were reduced, that would be a benefit in testing a novel drug since it too would have a reduced chance of getting a response due to placebo effect only.
In answer to the implied question, yes, if placebos are used, patients in the trial will be informed that this is a possibility. Although, unless something being tested is a novel drug for a condition that was previously untreatable, due to ethical considerations, usually placebos are not used for the control group. Instead, new drugs are usually compared against the existing treatments, and need to perform better than those rather than just better than nothing.
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