## Hartree-Fock exchange operator

I'm trying to understand the Hartree-Fock mathematical formulation I understand the Coulomb operator, but I dont understand the exchange operator:
$$\hat{K_{j}}[\Psi](\textbf{x})=\Phi_{j}(\textbf{x})\int d\textbf{x}'\frac{\Phi_{j}^{*}(\textbf{x}')\Psi(\textbf{x}')}{|\textbf{ r}-\textbf{r}'|}$$
Can any one explain me why this operator is like this. I understand that it is the interaction of the j-th electron with the electrons' cloud but... how it come to be like that