Apple's 1984 TV commercial: 30 years ago today

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SUMMARY

Apple's "1984" TV commercial, a landmark advertisement, was broadcast twice: first during the 1984 Super Bowl and again on a local TV station in Twin Falls, Idaho, to qualify for 1983 creative awards. This strategic early airing was executed without publicity to enhance its eligibility for awards. The ad is widely regarded as one of the best commercials of all time, showcasing Apple's innovative marketing approach.

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Apple's "1984" TV commercial: 30 years ago today

It was broadcast twice: once during the 1984 Super Bowl, and once before that on a local TV station in Twin Falls, Idaho, in the middle of the night. The earlier broadcast was so it would be eligible for 1983 creative awards, without making any publicity.

Apple's iconic '1984' spot: Behind the scenes

 
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That was definitely one of the best ads of all time. Thanks for the reminder.
 

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