I don't think the question is clear at all.
"After that the sale rose by 10%." - What does that mean? You are interpreting this to mean that after the price of the book was decreased by 25%, the number of books sold increased by 10%. If that is what they're saying, then this is really a trivial problem. They have pretty much given you the answer.
On the other hand, I believe that the problem is really saying that the revenue from these books increased by 10%. That assumption makes this a more interesting problem. Are you translating the original problem statement from some other language into English? If so, your translation might be a little off.