Can SunAssure Pills Really Replace Traditional Sunscreen?

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Heard a radio commercial for this and looked it up:
SunAssure’s natural and safe antioxidant blend helps protect your body by working with its natural ability to defend itself against the sun’s harmful rays. Its powerful ingredients help eliminate free radicals produced by sun exposure. SunAssure’s compounds have been clinically shown to help enhance the photo-protective properties of the skin, thereby minimizing damage, premature aging, sunburn BEFORE they do substantial damage to your skin...

SunAssure is not a sunscreen but its protection is equivalent to SPF 30. Just take one a day, every day for maximum protection. If you find you are in excessive sunlight for a prolonged amount of time, take another tablet.
http://sunassure.com/science.cfm

This is downright evil and a perfect example of both why all supplements should be by-default regulated by the FDA as drugs and why fraudulent health claims should be harshly punished, with both civil and criminal penalties. Attempted murder sounds about right to me. This makes my blood boil.
 
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Indeed. This can and will fool a lot of people. This is outrageous.
 
Why aren't there strict laws against this kind of fraud? Oh, maybe it's because of the multi-billion dollar supplement manufacturer's lobbies and fools that believe this idiocy.

I love that they have a tab for "science" and there's nothing there, not even an attempt at word salad. This is nothing but a very weak supplement of a few vitamins. Perhaps we should start an online petition at that Whitehouse petition site to regulate these criminals.
 
So basically this pill supposedly creates melanin. Something tells me they're not telling the truth about their product... I wonder what it could be.