Discover Your Target Audience with Microsoft's Demographics Tool

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Rach3
I've convered this strange device intended for online advertisers: http://adlab.microsoft.com/DPUI/DPUI.aspx
Demographics Prediction
You can use adCenter technology to predict a customer’s age,
gender, and other demographic information according to his or her
online behavior—that is, from search queries and webpage views.

Examples:
URL:www.physicsforums.com

Gender: Male Oriented with following Confidence:

Male :0.58
Female :0.42

Age: <18 Oriented with following distribution:
URL:www.google.com

Gender: Female Oriented with following Confidence:

Male :0.43
Female :0.57

Age: 35~49 Oriented with following distribution:

Huh? I guess I must be out of touch - I use a search engine marketed for older women. :confused:
 
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Physics news on Phys.org
Other attempts:

query "star trek fan" - 81% male (nerds!)
query "condensed matter" - 82% male, age 18-24 (nerds?)
url "www.nytimes.com" - 60% male, age >50

but
query "einstein" - 55% female, age 35-49
although the crackpot's version becomes
query "einstein" - 54% male, age 24-39

query "richard dawkins" - 54% female, age >50
query "william dembski" - 60% male, age <18 (dumb kids!)

url "www.myspace.com" - 63% female, age 18-24

url "xxx.lanl.gov" (the arXiv) - 57% male, age 18-24
 
Thanks for the link Rach!