This isn't about a specific product claim but rather about the games that stores and manufacturers use to get people to spend more. I carefully watch the unit price (cost per pound, ounce, etc.) of what I'm buying in the grocery store and, if I'm not getting a good deal, I don't buy it. I am amazed at the number of tricks that they employ to get people to pay more for their products. Here are a few that I have seen: The falling weight game: The price stays the same but the size of the package shrinks. OK, they're trying not to raise prices. But how is it that every large manufacturer shrinks similar products by the same amount on the same week? For example, several years ago every can of tuna fish in every store for every brand shrank from 6 to 5 ounces in one week. This week, crackers all shrank from 16 to 15 ounces. I thought that collusion was illegal. Buy one, get one free: Usually a good deal but you have to be careful that they didn't raise the price of the item for that week to the point where each item costs more than it did the week before the sale - or the week after. Buy two, get three free: Always a fun mathematical exercise. Like Forrest Gump's chocolates - you never know what you're going to get. Buy in bulk - and pay more: It's amazing how many products fall into this category. Usually it's just a few cents but I have seen a 4 ounce can of mushrooms sell for 75 cents while the 8 ounce can of the same brand sells for $1.69 - do people really look at just the .69 and think that it's cheaper than .75 so that must be the better deal?