How does Google make money if everything is free?

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Can someone explain to me how does Google make so much money? As far as I can see everything is free on their website.
 
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Hyperreality said:
Can someone explain to me how does Google make so much money? As far as I can see everything is free on their website.

Advertising. They have a remarkable system that they invented. Their systems match up your search term with advertisements with the same terms. If you search for like... "comcast cable service", the search engine might match up comcast to IT service websites or maybe internet provider websites and display them on the right hand side in the search results. This is measured to be highly effective so they can charge more money for the same ad space then other websites do because its targeted advertisement.
 
And the profits of Google are increasing at an unusual rate lately.
 
Google is more hype than profit... But their share price just seems to go up and up...