http://arxiv.org/abs/1409.4918 Abstract: We examine the cosmological consequences of an alternative to the standard expression for bulk viscosity, one which was proposed to avoid the propagation of superluminal signals without the necessity of extending the space of variables of the theory. The Friedmann equation is derived for this case, along with an expression for the effective pressure. We find solutions for the evolution of the density of a viscous component, which differs markedly from the case of conventional Eckart theory; our model evolves toward late-time phantom-like behavior with a future singularity. Entropy production is addressed, and some similarities and differences to approaches based on the Mueller-Israel-Stewart theory are discussed. So is the Big Rip is achieving consensus now?