This relationship has to be considered for a fixed level of power (P), since that is what the electric company seeks to provide the customer. P = EI, hence the same P in watts can be obtained by:
(1 amp x 10 volts) = (5 amps x 2 volts) = 10 watts
A current of 5 amps requires a larger diameter wire than does 1 amp for a fixed amount of resistance and heat loss.
When viewed within the form of Ohm's Law E = IR when R is constant then yes I increases with E. However, when the voltage is fixed, the required increased transmitted current through the transmission line when demand increases, then there will be more work required with each of the customers applications and R increases as well:
(1.1 amp / 0.01 Ohms = 110 volts) versus
(5.5 amps / 0.05 Ohms = 110 volts)
So the electric company gates the flow of amperage to maintain a fixed voltage.
The confusion comes from not considering the overall context of what needs to be determined. This is not always explicitly stated when questions are brought up, but assumes an understanding of the broader context of the variables involved. When the obvious doesn't fit with what is stated or proposed, then some other parameters are being overlooked.