It is also quite interesting that most of the superheros that were created back in the 50s-70s were/are scientists in their "civilian" lives in the comics and quite a few of them are physicists, Bruce Banner (The Hulk) and Reed Richards (Mr Fantastic) would be two examples. For some reason there are also plenty of biochemists around, at least in the Marvel comics, e.g. Peter Parker (Spiderman).Back in the 60s and early 70s, there was an entire genre of popular sci-fi movies that protrayed physicists as being very cool. It seems that most went to Cal-Tech.
And, yes, I do admit that reading superhero comics when I was a kid might have something to do with my interest in science but I suspect I am not alone.
Superhero comics and sci-fi books/series such as Star Trek have probably done more to promote an interest in science than all the government campaigns combined over the past few decades.