Sonochemistry(?) and cheese fermentation

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https://www.smithsonianmag.com/smart-news/hip-hop-and-mozart-improve-flavor-swiss-cheese-180971721/
This experiment stretches my belief system way past the huh o0) stage.

Seems that if you play different types of music (24/7) for a curing cheese wheel you get different flavors. Hip hop produced the "best" flavor. It beat out Mozart which used to win other experiments like this - specifically playing music and plant growth. I guess the Smithsonian ran out of money to pay for more rigorous research. Or the greenhouse was already full of plants swinging to Mozart.

For extraordinary claims: maybe a Veterinarian who plays cheese maker is not best choice for lead researcher.
 
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Already, he says people have called requesting cheese that has listened to the blues, Balkan music and ACDC
I found that sentence interesting.
Blue cheese anyone.
Or is it The Blues Cheese.
 
Rive said:
Finally a research where even audiophiles has the right to play the skeptic :doh:
Yeah, as if there wasn't enough woo in the audio world already...