What does the Make Every Day Count ad mean?

[pixel01]

Hi all,

Anyone could explain the meaning of this ad please:

 

[cristo]

As like all adverts, they want to look at the poster and get something from it. If it was just one 200m poster you'd probably look at it and look away, but the fact that there is a second makes you look again and think about mcdonalds. It's quite clever really, like starting a countdown to you getting there.

 

[Astronuc]

The sign on the right is 3 m closer to an M.

 

[cristo]

The sign on the right is 3 m closer to an M.

Haha, true, that's the literal meaning!

 

[Astronuc]

Is that Sesame Street?