Why unwanted songs get stuck in our heads

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Ivan Seeking
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ALBANY, N.Y., Oct. 20 — Unexpected and insidious, the earworm slinks its way into the brain and refuses to leave. Symptoms vary, although high levels of annoyance and frustration are common. There are numerous potential treatments, but no cure. “Earworm” is the term coined by University of Cincinnati marketing professor James Kellaris for the usually unwelcome songs that get stuck in people’s heads.

http://www.msnbc.com/news/981181.asp?cp1=1
 
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This sounds like a variation on Richard Dawkin's theory of memes...