russ_watters
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There are two pieces to that equation. One of them is the car itself, but the other is the price of the car. If GM could have cut their prices by (for example) $1000 per car without a negative financial impact on the company, they may well have been able to convince people their cars were worth the price.nismaratwork said:@Aknazer: GM went under because they made cars (again) that people didn't want to buy. The unions had gotten well out of hand there, but it was hardly the driving force unless you choose to ignore more than a little history of poor performance in a modern market.
http://www.businessweek.com/magazine/content/05_19/b3932001_mz001.htmThe carmaker is saddled with a $1,600-per-vehicle handicap in so-called legacy costs, mostly retiree health and pension benefits.
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