NeoDevin
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In the end only the instructor knows how they will teach the course, and which book will fit better with their style of teaching/the topics they will cover. Barring the case where they are deliberately choosing their own book for the profit margin (which on a per book basis is fairly small, and so I don't think this is as big a problem as you seem to), if they choose their own book, and it's not a good choice for the course, what makes you think that any other book they chose would be any better?
Put another way, if they make a bad choice by choosing their own book, they'll probably make a bad choice with any other book they choose, simply because they're a bad teacher.
Edit: There are more than enough bad textbooks out there for them to choose from, if they can't recognize that their own is bad, they won't recognize that any others are bad.
Put another way, if they make a bad choice by choosing their own book, they'll probably make a bad choice with any other book they choose, simply because they're a bad teacher.
Edit: There are more than enough bad textbooks out there for them to choose from, if they can't recognize that their own is bad, they won't recognize that any others are bad.