Not really the right forum, but here goes:
Every single device in the area detects the signal. The multiplexing (the ability to have multiple conversations in the same signal) can be done in multiple ways. 2 common examples are Code-Division Multiple Access (CDMA) and Time-Division Multiple Access (TDMA). There are others. Usually, there is some kind of encryption built in so that you cannot eavesdrop on another conversation, or use a network without being a subscriber.
Microwaves and millimeter waves are fairly directional. The design of the antenna has a big impact. You can have tower-to-tower links over fairly large distances. However, targeting a single device would be impractical and not more secure than broadcasting over an area with encryption.