Commercials with a Science Pitch

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The discussion centers around the use of scientific concepts in advertising, specifically highlighting a commercial that compares car stability to a chicken's ability to keep its head stable while its body moves. This stability is attributed to the chicken's visual and proprioceptive senses, which help it maintain a consistent point of view. The conversation speculates on the marketing decisions behind using a chicken versus an owl for a Mercedes campaign, suggesting that chickens might be more practical and cost-effective. The dialogue also touches on the concept of focus groups in advertising, mentioning Ford's previous use of the "Focus" model and a humorous reference to Chevrolet's "No va" campaign. Overall, the thread explores the intersection of animal behavior and marketing strategies in commercial messaging.
BillTre
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Sometimes there are commercials that have pitches based on some scientific thing.

Here is one I like about the car's stability based on the chicken's (well known) ability to keep its head stable when its body moves in some way. (Probably based on both visual and proprioception of its body position in space (this in turn would be based on body orientation (inner ear sensor) and the way the body's parts are arrayed with respect to each other (lots of body position sensors).)

You move a chicken, its head has a strong tendency to maintain a stable visual point of view.
 
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I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
 
berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
Chickens would be easier and cheaper subjects in many ways.
 
berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl...
No, Ford have Focus groups.
 
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Kestrels do the same thing.

My favorite commercial along these lines:

 
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Ibix said:
No, Ford have Focus groups.
And Chevrolet had the "No va".
 

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