Commercials with a Science Pitch

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Discussion Overview

The discussion revolves around commercials that incorporate scientific concepts, specifically focusing on the use of animal behavior, such as that of chickens, to illustrate stability in vehicles. Participants explore the implications of using different animals in advertising and the potential decision-making processes behind these choices.

Discussion Character

  • Exploratory
  • Conceptual clarification
  • Debate/contested

Main Points Raised

  • One participant describes a commercial that uses the stability of a chicken's head to illustrate car stability, suggesting it relates to the chicken's sensory perception and body orientation.
  • Another participant questions the choice of a chicken versus an owl in the advertisement for Mercedes, pondering the influence of focus groups in this decision.
  • Some participants humorously note the implications of Ford's branding and focus group practices, with references to the "Focus" model and its discontinuation.
  • A later reply mentions kestrels as another example of birds that maintain head stability, indicating a broader interest in animal behavior in advertising.
  • There is a reference to Chevrolet's "No va" campaign, suggesting a connection between branding and cultural perceptions.

Areas of Agreement / Disagreement

The discussion features multiple competing views regarding the effectiveness and reasoning behind animal choices in commercials, with no consensus reached on the best representation or the role of focus groups.

Contextual Notes

Participants express various assumptions about the effectiveness of different animals in advertising and the potential influence of focus groups, but these remain unresolved and speculative.

Who May Find This Useful

Individuals interested in advertising strategies, animal behavior, and the intersection of science and marketing may find this discussion relevant.

BillTre
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Sometimes there are commercials that have pitches based on some scientific thing.

Here is one I like about the car's stability based on the chicken's (well known) ability to keep its head stable when its body moves in some way. (Probably based on both visual and proprioception of its body position in space (this in turn would be based on body orientation (inner ear sensor) and the way the body's parts are arrayed with respect to each other (lots of body position sensors).)

You move a chicken, its head has a strong tendency to maintain a stable visual point of view.
 
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I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
 
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berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
Chickens would be easier and cheaper subjects in many ways.
 
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berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl...
No, Ford have Focus groups.
 
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Kestrels do the same thing.

My favorite commercial along these lines:

 
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Ibix said:
No, Ford have Focus groups.
And Chevrolet had the "No va".
 

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