Commercials with a Science Pitch

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SUMMARY

This discussion centers on the use of scientific concepts in commercials, specifically highlighting a car advertisement that draws parallels between a chicken's ability to maintain head stability and vehicle stability. The conversation references the physiological mechanisms involved, such as proprioception and inner ear sensors, which contribute to the chicken's stable visual point of view. Additionally, there is speculation about the use of focus groups in selecting animal representations for brands like Mercedes and Ford, emphasizing the marketing strategies behind these choices.

PREREQUISITES
  • Understanding of proprioception and its role in balance
  • Familiarity with visual perception concepts
  • Knowledge of marketing strategies, particularly focus groups
  • Awareness of brand representation in advertising
NEXT STEPS
  • Research the principles of proprioception in animals
  • Explore the impact of visual perception on consumer behavior
  • Investigate the role of focus groups in advertising decisions
  • Analyze case studies of animal representations in marketing campaigns
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Marketers, advertising professionals, animal behavior researchers, and anyone interested in the intersection of science and commercial advertising strategies.

BillTre
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Sometimes there are commercials that have pitches based on some scientific thing.

Here is one I like about the car's stability based on the chicken's (well known) ability to keep its head stable when its body moves in some way. (Probably based on both visual and proprioception of its body position in space (this in turn would be based on body orientation (inner ear sensor) and the way the body's parts are arrayed with respect to each other (lots of body position sensors).)

You move a chicken, its head has a strong tendency to maintain a stable visual point of view.
 
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I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
 
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berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
Chickens would be easier and cheaper subjects in many ways.
 
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berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl...
No, Ford have Focus groups.
 
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Kestrels do the same thing.

My favorite commercial along these lines:

 
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Ibix said:
No, Ford have Focus groups.
And Chevrolet had the "No va".
 

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