As mentioned, it's mostly due to frequency differences in commercial AM versus FM broadcast. As I understand it, HAM radio operators can choose to use AM or FM on selected frequencies that range from 1.8 mhz to 275 ghz. The other differnce is that with AM radio the strength of the signal varies with amplitude, the sound wave is represented by the change in amplitude of an AM broadcast. In FM, the amplitude is constant, and the sound wave amplitude is represented as a deviation in frequency from the main frequency. For stereo, a pair of frequencies is used.
The lower frequency AM radio stations can bounce off the upper atmosphere, especially at night. In the days when AM radio was popular for music, KOMA, at 50,000 watts, in Oklahoma could be heard just about anywhere not blocked by the Rocky Mountanins to the west. XERB, with a 50,000 watt transmitter "aimed" northward from Mexico, (studio was in Las Vegas, remember Wolf Man Jack?), could be heard just about anywhere in California.
Low frequency, low power, HAM radio signals can be receiived cross continent occasionally.