Student, this is a very important point. The consensus negative market outlook is already priced in. A put and hold strategy works if the market outlook is not just negative - but if is more negative than the present consensus.
There are essentially three ways to make money in the stock market:
- Take advantage of dividends and long-term market gains of the market as a whole.
- Take advantage of dividends and long-term market gains of individual stocks.
- Time an individual stock or the market as a whole and buy when it is underpriced and sell when it is overpriced.
A few comments. One is that Strategy #1 is not the same as buying and holding the individual stocks that make up an index. Unprofitable companies are dropped and profitable ones added. Today Apple is a member of the DJIA, and the Pacific Mail Steamship Company is not. So there is a reason for prices to increase - it's not just magic.
Strategy 2 has a large number of followers - indeed, for many years, that was the way people invested. The problem with #2 is that you are taking on more risk than a diversified fund, and rarely are the returns enough to compensate you for this additional risk. (In the interest of full disclosure, 8.5% of my portfolio is in individual stocks) You can make a fortune if you invest in the next Apple at the right time. Or lose a fortune on the next Pets.com or Polaroid.
Strategy 3 on a short term basis looks to me a lot like gambling. One a long term basis, it works if you can buy a stock that you have reason to do better than the consensus (or sell it when you have reason to believe it will do worse). I have done OK here (again, 8.5% of of my portfolio is in individual stocks), mostly when I have reason to believe that the company's management is better or worse than the consensus. But it takes a lot of work. If you have $10,000 and manage to get a yield of 4% over the market - something very, very good - by studying stocks for an hour or two a week, you're making minimum wage or less on this.