Do Google Ads Significantly Impact Website Load Times?

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SUMMARY

The discussion centers on the significant impact of Google Ads on website load times, specifically for the site Dark Roasted Blend, which experiences a load time of approximately 30 seconds. The site is hosted on Blogger, with images stored on Picasa, contributing to the slow performance. Analysis using Fiddler revealed that the homepage makes 307 separate calls and pulls down 770K of data, with several ads exceeding 30K in size. Optimizing the number of requests and the size of ads is essential for improving load times without sacrificing ad revenue.

PREREQUISITES
  • Understanding of web performance optimization techniques
  • Familiarity with Fiddler for analyzing HTTP requests
  • Knowledge of ad serving technologies and their impact on load times
  • Experience with Blogger and image hosting services like Picasa
NEXT STEPS
  • Research techniques for reducing HTTP requests on web pages
  • Learn about image optimization strategies for faster load times
  • Explore ad management tools that minimize the impact on performance
  • Investigate caching strategies to improve site responsiveness
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Web developers, digital marketers, and site owners looking to enhance website performance while effectively managing advertising content.

DaveC426913
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Hey does anyone know much about Google ads?

There's a site that I loooove but it takes ~30s to load. This seems outrageously excessive. It makes me suspect that something's not optimized as well as it could be.

I've talked the owner but he's not really knowledgeable about the technicalities. He says
Well, part of the reason why it loads so slow will be that I am hosted on Blogger, and images are hosted on Picasa. As for trackers, I am not sure how to get rid of them...
I ran fiddler on his homepage and it makes 307 separate calls on first load, pulling down 770K of data, several ads are 30K+ in size.

Yeah yeah, I know I want him to be able to have his cake and eat it too, but surely there's a way to find a compromise?

Anyone care to take a crack?

This is one of the best sites I've ever seen on the intertubes, and I hate not being patient enough to visit it regularly.
This is the site:
http://www.darkroastedblend.com/

And, to jump-start the analysis, I'm going to just go ahead and post some of the fiddler data, sorted by size (PF won;t let me post it all):

PHP: 
#	Result	Protocol	Host	URL	Body	Caching	Content-Type	Process	Comments	Custom	
213	200	HTTP	s0.2mdn.net	/viewad/2769108/TUCAN_BigOrBad_300x250.gif	39,791	public, max-age=86400  Expires: Sat, 14 Apr 2012 16:01:22 GMT	image/gif	firefox:2348			
254	200	HTTP	webmedia.hrblock.com	/xl/PROD/19699/creatives/msg93_bg1_t22_300x250.dir/msg93_bg1_t22_300x250.swf	38,460	public, max-age=18000  Expires: Tue, 17 Apr 2012 04:45:58 GMT	application/x-shockwave-flash	firefox:2348			
209	200	HTTP	s0.2mdn.net	/viewad/2769108/TUCAN_Frame_300x250.gif	38,458	public, max-age=86400  Expires: Sat, 14 Apr 2012 16:01:25 GMT	image/gif	firefox:2348			
257	200	HTTP	bannerfarm.ace.advertising.com	/bannerfarm/172510/AOL_wofSlots_300x250_3_6.swf?clickTag=[PLAIN]http://r1-ads.ace.advertising.com/click/site=0000791000/mnum=0001171660/cstr=50542132=_4f8caf35,2334174657,790999_912043_-98_0!791000_1171660_-91_0,1_/xsxdata=$xsxdata/bnum=50542132&siteValue=0000791000[/PLAIN] 	34,395		application/x-shockwave-flash	firefox:2348			
280	200	HTTP	bannerfarm.ace.advertising.com	/CDN/192255/NewName_160x600%5B1%5D.jpg	33,650		image/jpeg	firefox:2348			
200	200	HTTP	s0.2mdn.net	/1295336/1-Adobe_CS5-5_DesignStandard_728x90_img.jpg	29,981	public, max-age=86400  Expires: Sat, 14 Apr 2012 16:03:44 GMT	image/jpeg	firefox:2348			
1	200	HTTP	www.darkroastedblend.com	/	28,934	private, max-age=0  Expires: Mon, 16 Apr 2012 23:45:43 GMT	text/html; charset=UTF-8	firefox:2348			
262	200	HTTP	a3.sphotos.ak.fbcdn.net	/hphotos-ak-prn1/s320x320/538537_10151503059060158_31615875157_23901759_786113883_n.jpg	27,822	max-age=1209600  	image/jpeg	firefox:2348			
299	200	HTTP	content.yieldmanager.edgesuite.net	/atoms/a1/6f/7c/de/a16f7cdea31487099201d01376f88325.jpg	25,381	max-age=31536000  	image/jpeg	firefox:2348			
202	200	HTTP	pagead2.googlesyndication.com	/simgad/16131121445640898445	20,790	public, max-age=31536000  Expires: Sat, 13 Apr 2013 20:17:57 GMT	image/png	firefox:2348			
234	200	HTTP	ox-d.w55c.net	/w/1.0/jstag	20,465	max-age=3600  Expires: Tue, 17 Apr 2012 00:45:57 GMT	text/javascript	firefox:2348			
204	200	HTTP	ox-d.w55c.net	/w/1.0/afr?auid=160371&cb=NEY4Q0FGMkUwMDA0QzIxOTBBQjZEQTBGMDA2MDcyNTN8R0ZHN1ZEaHgza3wxMzM0NjE5OTUwNDA3fDF8MEZtc0JZdTRqY3wwUm01eThYRkg5fGRlYTM0YjM1LThkMzEtNDhhZC1hY2IzLTc5NjE3YWE3ZjA0Mnw4MjUwMDB8MTkwMDAwfDM1LjB8MHwxMC4wUA&r0=http://i.w55c.net/cl?t=1&btid=NEY4Q0FGMkUwMDA0QzIxOTBBQjZEQTBGMDA2MDcyNTN8R0ZHN1ZEaHgza3wxMzM0NjE5OTUwNDA3fDF8MEZtc0JZdTRqY3wwUm01eThYRkg5fGRlYTM0YjM1LThkMzEtNDhhZC1hY2IzLTc5NjE3YWE3ZjA0Mnw4MjUwMDB8MTkwMDAwfDM1LjB8MHwxMC4wUA&ei=GOOGLE&rurl=	9,530	private, max-age=0, no-cache  Expires: Mon, 26 Jul 1997 05:00:00 GMT	text/html	firefox:2348			
237	200	HTTP	www.facebook.com	/ajax/connect/connect_widget.php?__a=1&id=31615875157&uniqid=stream_loading_indicator&force_wall=false	7,352	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	application/x-javascript; charset=utf-8	firefox:2348			
37	200	HTTP	s17.sitemeter.com	/js/counter.asp?site=s17darkroastedblend	7,278	private  Expires: Mon, 16 Apr 2012 23:55:55 GMT	application/x-javascript	firefox:2348			
287	200	HTTP	choices.truste.com	/ca?aid=aol01&pid=aol01&cid=hrblockaajan12&w=300&h=250&plc=tr&c=aol016066873271&js=2	7,094	private, no-store, no-cache, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 26 Jul 1997 05:00:00 GMT	text/javascript	firefox:2348			
187	200	HTTP	www.facebook.com	/plugins/like.php?href=http%3A%2F%2Fwww.darkroastedblend.com&layout=standard&show_faces=false&width=250&action=like&colorscheme=light&height=25	6,453	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	text/html; charset=utf-8	firefox:2348			
11	200	HTTP	static.fmpub.net	/zone/4402	6,333		application/x-javascript	firefox:2348			
17	200	HTTP	static.fmpub.net	/zone/4401	6,333		application/x-javascript	firefox:2348			
7	200	HTTP	static.fmpub.net	/zone/4403	6,331		application/x-javascript	firefox:2348			
10	200	HTTP	uac.advertising.com	/wrapper/aceUAC.js	5,841	max-age=3600  Expires: Tue, 17 Apr 2012 00:41:52 GMT	application/x-javascript	firefox:2348			
231	200	HTTP	webmedia.hrblock.com	/cookE/geoip/jscript?spacedesc=2141874_1093972_300x250_2163461_2141874&ML_NIF=N&target=_blank&@CPSC@=[PLAIN]http://r1-ads.ace.advertising.com/click/site=0000791000/mnum=0001134060/cstr=68364712=_4f8caf33,6066873271,790999_912043_-98_0!791000_1134060_-91_0,1_/xsxdata=$xsxdata/bnum=68364712/optn=64?trg=[/PLAIN] 	5,698	no-cache, must-revalidate  Expires: Tue, 1 Jan 1970 01:01:01 GMT	application/x-javascript	firefox:2348			
290	200	HTTP	ad.reduxmedia.com	/st?ad_type=ad&ad_size=160x600&section=1613305	4,209	no-store  		firefox:2348			
197	200	HTTP	www.facebook.com	/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2FDRBlend&width=450&colorscheme=light&show_faces=true&stream=true&header=false&height=295	4,057	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	text/html; charset=utf-8	firefox:2348			
273	200	HTTP	www.facebook.com	/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2FDRBlend&width=140&colorscheme=dark&show_faces=true&stream=false&header=false&height=235	3,708	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	text/html; charset=utf-8	firefox:2348			
215	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573709_100001852087491_922828015_q.jpg	3,687	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
219	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/186074_100000968344242_7220339_q.jpg	3,264	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
225	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/275004_1116614620_1242769740_q.jpg	2,993	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
189	200	HTTP	pubads.g.doubleclick.net	/gampad/ads?gdfp_req=1&correlator=580487811187916&output=json_html&callback=callbackProxy&impl=fif&iu=%2F20688632%2FDarkRoastedBlend.com-(ID%3A167)-ROS-300x250&sz=300x250&cookie_enabled=1&lmt=1334617107&dt=1334619961891&cc=100&gut=v2&biw=658&bih=569&ifi=1&adk=3706412150&u_tz=-240&u_his=9&u_h=768&u_w=1366&u_ah=768&u_aw=1366&u_cd=24&u_nplug=13&u_nmime=62&flash=11.1.102&url=http%3A%2F%2Fwww.darkroastedblend.com%2F&ref=http%3A%2F%2Fwww.davesbrain.ca%2Fportal1.html&ga_vid=1697377909.1318225458&ga_sid=1334619962&ga_hid=574471460&ga_fc=true	2,872	private  	text/javascript; charset=UTF-8	firefox:2348			
226	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/369169_100001657323600_1163842802_q.jpg	2,847	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
272	200	HTTP	uat-net.technoratimedia.com	/00/92/21/adserv_2192.js?ad_size=160x600&referrer=http%3A//www.darkroastedblend.com/&nsafe=general&reftype=none&disp=none&tmiv=1&tcb=0.641011568183628	2,799		application/x-javascript	firefox:2348			
178	200	HTTP	cdn.doubleverify.com	/dvtp_src.js?ctx=1150491&cmp=6075899&sid=601237&plc=74940632&num=&adid=&advid=1295336&adsrv=1&region=30&btreg=250041169&btadsrv=doubleclick&crt=&crtname=&chnl=&unit=&pid=&uid=&dvtagver=6.1.src	2,793		application/x-javascript	firefox:2348			
221	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/368993_1613750588_327839625_q.jpg	2,663	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
227	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-ash2/573189_1024266987_1930570020_q.jpg	2,644	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
216	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573711_100000821792537_48163245_q.jpg	2,643	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
222	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/157341_1379628073_1715753915_q.jpg	2,621	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
224	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/371999_1249184579_1297347697_q.jpg	2,596	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
228	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-ash2/369026_100003335736586_1640808612_q.jpg	2,432	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
214	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/203133_1686960212_1551514_q.jpg	2,352	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
220	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/27370_627628902_5611_q.jpg	2,300	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
70	200	HTTP	www.lijit.com	/wijit?username=darkroastedblend&js=1	2,135	max-age=600  Expires: Mon, 16 Apr 2012 23:55:14 GMT	text/html; charset=UTF-8	firefox:2348			
217	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/41705_100001057714174_7956_q.jpg	2,127	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
44	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=728x90;fmzid=4403;;fmcls=ATF;tile=1;qcseg=D;qcseg=T;ord=5136897353018607;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;	2,116		application/x-javascript; charset=UTF-8	firefox:2348			
223	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573189_100001039331590_540819720_q.jpg	2,107	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
239	200	HTTP	r1-ads.ace.advertising.com	/site=790999/size=300250/u=2/bnum=50542132/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=1/f=2/r=1/optn=1/fv=11/aolexp=0/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	2,100	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:45:57 GMT	application/x-javascript; charset=utf-8	firefox:2348			
232	200	HTTP	choices.truste.com	/ca?pid=aol01&aid=aol01&cid=hrblockaajan12&c=aol016066873271&w=300&h=250&plc=tr	2,054	private, no-store, no-cache, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 26 Jul 1997 05:00:00 GMT	text/javascript	firefox:2348			
291	200	HTTP	c.betrad.com	/icon/c_100_us.png	2,039		image/png	firefox:2348			
229	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573145_1058970901_1337149359_q.jpg	2,035	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
218	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/174531_1262066041_4048801_q.jpg	2,002	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
176	200	HTTP	www.blogger.com	/navbar.g?targetBlogID=11787852&blogName=Dark+Roasted+Blend&publishMode=PUBLISH_MODE_HOSTED&navbarType=BLACK&layoutType=CLASSIC&searchRoot=[PLAIN]http://www.darkroastedblend.com/search&blogLocale=en_US&homepageUrl=http://www.darkroastedblend.com/&vt=-4293535834247211701[/PLAIN] 	1,744	no-cache, no-store, max-age=0, must-revalidate  Expires: Fri, 01 Jan 1990 00:00:00 GMT	text/html; charset=UTF-8	firefox:2348			
190	200	HTTP	cdn.w55c.net	/i/0Rm5y8XFH9_1665673531.html?&rtbhost=rts-rr19.sldc.dataxu.net&btid=NEY4Q0FGMkUwMDA0QzIxOTBBQjZEQTBGMDA2MDcyNTN8R0ZHN1ZEaHgza3wxMzM0NjE5OTUwNDA3fDF8MEZtc0JZdTRqY3wwUm01eThYRkg5fGRlYTM0YjM1LThkMzEtNDhhZC1hY2IzLTc5NjE3YWE3ZjA0Mnw4MjUwMDB8MTkwMDAwfDM1LjB8MHwxMC4wUA&ei=GOOGLE&wp_exchange=T4yvLgAEwhkKttoPAGByU5pxkvsPKBY4Rrj4ug&js=0&ob=1&ccw=SUFCMSMwLjB8SUFCMTkjMC4wfElBQjgjMC4wNTI3ODYwNDV8SUFCWDMwIzAuMDUxMDIzNjN8SUFCMTIjMC4wODkyMDA0&ci=0CNYL94j6Z&s=http%3A%2F%2Fwww.darkroastedblend.com%2F&ts=1334619950411&c=CA&r=QC&rnd=3048471575870414&psid=MTQwNDAwNjc3MQ&ecid=NTA4OTI1OTE&l=ZW58fGVu&v=2&euid=Q0FFU0VOYVpHMFFJU1FxclhrTmc2Y2gxb0pN	1,688	no-store  	text/html;charset=ISO-8859-1	firefox:2348			
266	200	HTTP	i.blogads.com	/static/js/bucket_test_cookie_setter_newround.min.js?v=7964	1,665	max-age=7200  Expires: Tue, 17 Apr 2012 01:45:59 GMT	application/javascript	firefox:2348			
277	200	HTTP	pubads.g.doubleclick.net	/gampad/ads?gdfp_req=1&correlator=580487811187916&output=json_html&callback=callbackProxy&impl=fif&fif_to=1&iu=%2F20688632%2FDarkRoastedBlend.com-(ID%3A167)-ROS-160x600&sz=160x600&cookie=ID%3D66a1b42d71a827f7%3AT%3D1334619953%3AS%3DALNI_MZFeesohK-dzkbnVYvXgyE70Vv1Ww&cookie_enabled=1&lmt=1334617107&dt=1334619972729&cc=100&gut=v2&biw=658&bih=569&ifi=2&adk=1489533594&u_tz=-240&u_his=9&u_h=768&u_w=1366&u_ah=768&u_aw=1366&u_cd=24&u_nplug=13&u_nmime=62&flash=11.1.102&url=http%3A%2F%2Fwww.darkroastedblend.com%2F&ref=http%3A%2F%2Fwww.davesbrain.ca%2Fportal1.html&ga_vid=1697377909.1318225458&ga_sid=1334619970&ga_hid=574471460&ga_fc=true	1,615	private  	text/javascript; charset=UTF-8	firefox:2348			
199	200	HTTP	r1-ads.ace.advertising.com	/site=790999/size=300250/u=2/bnum=68364712/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=1/f=2/r=1/optn=1/fv=11/aolexp=0/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	1,610	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:45:54 GMT	application/x-javascript; charset=utf-8	firefox:2348			
184	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=4;qcseg=D;qcseg=T;ord=5136897353018607	1,548		application/x-javascript; charset=UTF-8	firefox:2348			
235	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=5;qcseg=D;qcseg=T;ord=5136897353018607	1,540		application/x-javascript; charset=UTF-8	firefox:2348			
106	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=2;qcseg=D;qcseg=T;ord=5136897353018607	1,539		application/x-javascript; charset=UTF-8	firefox:2348			
275	200	HTTP	webmedia.hrblock.com	/hrb/msg93.xml	1,509	public, max-age=18000  Expires: Tue, 17 Apr 2012 04:45:59 GMT	text/xml	firefox:2348			
137	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=3;qcseg=D;qcseg=T;ord=5136897353018607	1,345		application/x-javascript; charset=UTF-8	firefox:2348			
45	200	HTTP	feeds.feedburner.com	/~fc/TheThrillingWonderStory?bg=fef0cd&fg=6f3216&anim=0	1,284	max-age=7200  Expires: Tue, 17 Apr 2012 01:45:46 GMT	image/gif	firefox:2348			
56	200	HTTP	feeds.feedburner.com	/~fc/TheThrillingWonderStory?bg=003333&fg=99FFCC&anim=0	1,248	max-age=7200  Expires: Tue, 17 Apr 2012 01:45:47 GMT	image/gif	firefox:2348			
195	200	HTTP	media.adfrontiers.com	/pq?t=j&s=893&ac=5&at=2&xvk=77054681.23036353	1,220	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	application/javascript	firefox:2348			
281	200	HTTP	media.adfrontiers.com	/pq?t=j&s=893&ac=5&at=5&xvk=97742777.30232176	1,220	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	application/javascript	firefox:2348			
156	200	HTTP	media.adfrontiers.com	/pq?t=j&s=893&ac=5&at=2&xvk=70554187.1375111	1,219	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	application/javascript	firefox:2348			
5	200	HTTP	ads-by.madadsmedia.com	/tags/167/98/async/head.js	1,147		application/javascript	firefox:2348			
307	200	HTTP	ocsp.thawte.com	/	1,084	max-age=387508, public, no-transform, must-revalidate  Expires: Sat, 21 Apr 2012 11:24:34 GMT	application/ocsp-response	firefox:2348			
3	200	HTTP	cache.blogads.com	/760417063/feed.css	1,067	max-age=900  Expires: Tue, 17 Apr 2012 00:00:44 GMT	text/css	firefox:2348			
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Hey Dave, that's a great site you have there, sorry to hear you're having problems loading it.

Loading it normally, it took me roughly 8 seconds - but then I used AdBlock on the page, it took less than 1 second. Definitely the ads causing the problems.

Many, many, people complain about this all of the time, doing a quick search on Google results in dozens of threads about it. Google seems to know about the issue, but they have done nothing to fix it, unfortunately.

Usually 3 or more ads results in the excessive loading times. With a page that large, there's bound to be more than three.

Unless you can convince him to drop an ad (some people have actually said the extra ads caused them to lose revenue due to the extra load times.), I'm not to sure that there's anything you can do except to use AdBlock - which is never a good thing, especially when you like the site.