Effective Commercials: Simple Ads that Really Work

[Ivan Seeking]

Some commercials are memorable or funny or shocking. But every now and then I see a very simple commercial that really works.

This commercial struck me that way. It definitely makes me want a grilled cheese. This afternoon I found myself in the kitchen and humming this stupid tune in my head. And I don't even eat bread!

 

[OCR]

This afternoon I found myself in the kitchen and humming this stupid tune in my head.

Lol. . . I think you've heard that tune before . .

.

 

[Ivan Seeking]

Lol. . . I think you've heard that tune before . .

.

Heh, I guess. It still doesn't sound like the same song. But it definitely gave me an ear worm...and I don't have any Ivermectin for ears!

 

[fresh_42]

Heh, I guess. It still doesn't sound like the same song. But it definitely gave me an ear worm...and I don't have any Ivermectin for ears!

Well, back to chloroquine then.

 

[Ivan Seeking]

This is another that definitely works. BLEH!

 

[Ivan Seeking]

Lol. . . I think you've heard that tune before . .

.

PS. That was always a favorite of mine. And all these years later I still remember ALL of the lyrics.

 

[BillTre]

Opps, wrong thread. Its a lame joke.

 

[OCR]

This was a nifty one. . . the music made it. . .

.

 

[Ivan Seeking]

Apple 1984 is widely considered to be the best commercial ever made in the US

 

[fresh_42]

A friend once reported an advertisement at a movie theater. The setup was a filming scene. The director told his cameramen: "Look! We can only blow up the house once, so we will film it with three cameras." Then they blasted the building and the director shouted: "Camera 1, do you have it?" - "Sorry, boss, the trainee tumbled and the power line slipped out of the socket." - "Camera 2, do you have it?" - "Sorry, boss, I forgot the film reel." - "Camera 3, now it's all on you!" - "O.k., boss, we can go!"

Everybody laughed, but nobody remembered the product that was advertised.

I tend to categorize ads into: 'Annoying!', 'How stupid do they think I am?', and 'Why the heck does this slogan has to be English / wrong English?'

 

[Ivan Seeking]

I tend to categorize ads into: 'Annoying!', 'How stupid do they think I am?', and 'Why the heck does this slogan has to be English / wrong English?'

I get a kick out of some commercials. Some are funny! I also like trying to figure out the psychology of the creators. One time I happened to be flying next to a person who directed many well-known commercials. We ended up talking about his work for hours. It was quite fascinating. One commercial in particular came up because I always objected to the message it gave to kids. He had directed this commercial. I said I thought the message to kids was that it pays to cheat. He groaned because they had argued about that and decided that wouldn't be the message that came across. LOL!

Now here is a commercial that has great utility - from my first post in the first YouTube Classics thread
https://www.physicsforums.com/threads/youtube-classics.139370/

 

[Hornbein]

I can't recall when a commercial ever motivated me to get something, other than to get away from it. Hey, I'm not normal.

 

[Ivan Seeking]

I can't recall when a commercial ever motivated me to get something, other than to get away from it. Hey, I'm not normal.

What about name recognition?

There are great products that just require exposure. You have NEVER purchased a new product you saw advertised?

I saw the prices on The Dollar Shave Club and I've been a member for about 15 years now, I think. That cut the cost of my razors in half [which were insanely expensive]

 

[fresh_42]

I can't recall when a commercial ever motivated me to get something

That was the plan.

 

[Ivan Seeking]

 

[Ivan Seeking]

What's in a name?

 

[Ivan Seeking]

Surprising commercial! Elton John in an Uber Eats commercial?? Wow!

I think this entire series has been good; esp with those with Mark Hamill and Patrick Stewart



I think these work extremely well because they get and keep your attention and you know what it's for. Often I see a great commercial and then realize I have no idea what they are selling! LOL!

 

[Ivan Seeking]