Jack21222
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A thought occurred to me... "idiot" and "moron" are former medical terms that went through a stage of being derogatory to a specific group, but now are just general words with no connection to that group.
The way I see it, "retard" is going through the same transformation. When I hear somebody call something retarded, I do not think of mentally handicapped people, just like when I hear "moron" or "idiot" I don't think of mentally handicapped people.
Perhaps a campaign like this will just help the word linger on as an insult longer.
(P.S. I wish there was a shiver smile)