How much does the American public know about or enable energy conservation? It seems to me that by far most effort of this kind is by industry and government. Has the informational drive to change public consumption through behavior been successful, or is the primary means the pocketbook? If only we foresaw the current rise in prices and instead invested in conservation technology for and responsibility by everyone. I think that educating individuals to be constantly aware of what energy is and how it manifests in practical ways would be as effective a means of saving as economic penalties. America's tradition of wasting resources can be corrected by close analysis and recognition of common activities. What would be your initiatives for wise use of energy by the public?