Dr Pepper Ten is a new 10-calorie soft drink launched by Dr Pepper Snapple Group, targeting men with a marketing campaign that explicitly states "It's not for women." This product aims to attract male consumers who typically avoid diet drinks perceived as unmasculine. Unlike Diet Dr Pepper, Ten contains calories and sugar, and features a rugged packaging design. The discussion reveals mixed reactions to the marketing strategy, with some finding it clever while others criticize it as reinforcing gender stereotypes. Participants express their beverage preferences, highlighting a trend towards gender-specific marketing in the beverage industry. The conversation also touches on the absurdity of associating masculinity with calorie counts in drinks and the broader implications of gendered marketing. Overall, the thread reflects on societal perceptions of masculinity and the complexities of consumer behavior regarding soft drinks.