russ_watters
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But not *in* the trucks! Backing up:mfb said:All your examples are hardware-based, where you have to manufacture something new to sell it to millions of new customers. The internet infrastructure had to be built up as well. And you still see some acceleration trend in it. What self-driving cars need are mainly cameras and computers. The camera and computer industries exist already.
I think the article/graph I posted is highly applicable, though the author didn't delve into why the speed-up is happening with tech devices. It's happening for two related reasons:
1. These new devices are not really new. They are evolutionary steps and more importantly convergences of other products and technology. The iPad is just a big iPhone and the iPhone is a convergence of PDA technology developed in the early 1990s, with cell phones...and PDAs were stripped-down, hand held Mac computers.
2. Because they are convergences (plus service based with the phone), they are cheap.
That is what autonomous cars represent and you are correct that the hardware is relatively off-the-shelf, which will make it follow the trend of fast adoption of other such devices. But you're essentially pretending the hardware already exists in the users posession, just waiting for the software to be installed. And it just isn't true. Retrofits are going to be hand-installed, which makes them expensive and time consuming. It's much harder than, for example, upgrading from Windows 3.1 to Windows 95, and very few people did even that: they mostly phased-it in as they bought new computers and got rid of the old ones. But maybe now you are suggesting that?:
You mean you expect car/truck manufacturers implementing them in new vehicles to be the primary adoption "vehicle"? Not retrofits? I agree that's' likely (because retrofitting an old car with the mechanical devices needed to drive it is a big and custom task). But that makes the implementation timeline even longer because the *average* age of a commercial truck on the road today is 17 years! Yes, they can ramp up and replace faster, but then that just makes it even more expensive, losing the value of the truck you are discarding (which often has a longer term loan attached to it).And you have a smaller number of customers ordering a much larger volume. Car producers and taxi/truck companies.
I agree with @Orodruin and I don't even know if Musk and Zuckerberg knew what they were really doing from a business standpoint when they created these things. A great many of the computer/internet pioneers abhor capitalism and business interests (which is a fascinating human study, but a different topic); They are virus spreaders and it is only recently that the business plan got attached to it and then named: It's viral marketing and market research. Due to the late date, Zuckerberg probably should have known, if he didn't. When he created facebook, he was a paid, freelance software developer. He'd created viral social fads before, and Google was already established, so I suspect he recognized the real business potential.Let's take examples that didn't need hardware (at least for the customers). Google as search engine went from "completely unknown" to the dominant search engine in just two years. The Internet explorer replaced Netscape within three years, and Chrome needed just three years from a completely irrelevant browser to the most used browser. Facebook needed three years from an unknown small website to the dominant social media platform. All these examples would appear as nearly vertical lines in your plot. And all these examples don't even have a strong monetary incentive for the customers.
If facebook users were actually customers and facebook had cost its early users a lot of money (the penalty for early adoption), it would not have succeeded. It has a very low value to its users and its original "customers" would have been poor college students. Facebook, the website, is not a "product", it is a social fad and a platform for marketing and data collection, which are the real products.
The software for autonomous cars also isn't easy to make and so the development is already fabulously expensive, proprietary, and taking forever (albeit subsidized by other businesses). But there is a way around the difficult software problem: more extensive infrastructure until the software catches up. And that's already happening. The most successful self-driving vehicle company isn't Tesla, it's Amazon, with their forklift-driver-less warehouses. These are smaller, closed, controlled "tracks" for the vehicles. Next-up: shipyards. After that, cities. Then, closed routes for trucking. In that sense, we're already on a growth curve for driverless "trucks", but it is slow and evolutionary, as the technology develops and matures.
Regardless, we all see this coming (because it is already in progress), even if we disagree on how/how fast it will develop. Hopefully, truckers and kids deciding what careers to pursue see it coming and plan accordingly*. Did Blockbuster see Netflix coming? That's a truly new and unique - yet simple - business model that fell out of the sky, fully developed, and blew-up a mature industry in a very short time. Netflix went active in 1998 and Blockbuster went bankrupt - gone - in 2010. Driverless trucks are not Netflix. It's already happening in a pre-mature way, and happening much slower, which means it will be much less disruptive because we all see it coming and can plan for it.
*The great prognosticator Matt Groening, who predicted President Trump, produced Simpsons Episode 220: "Maximum Homerdrive", about driverless trucks, in 1999.