MTW's "Gravitation" gives a formula on pg 980.
In geometric units, the formula is:
[tex]L_{GW} = \frac{2}{45} M^2 l^4 \omega^6[/tex]
where M is the mass of the bar
l is the length of the bar
[itex]\omega[/itex] is the angular frequency of rotation of the bar, [itex]\frac{2 \pi}{T}[/itex], where T is the period of rotation of the bar.
Converting this to standard units we get
[tex]L_{GW} =\frac{2}{45} \frac{G}{c^5} M^2 l^4 \omega^6[/tex]
the added constants are c, the speed of light, and G, the gravitational constant.