[sp]I'll use Albert's notation $f(x) = Ax^2 + Bx + C$, $g(x) = Cx^2 + Bx + A$. Notice that $g(-1) = f(-1) = A-B+C$ and $g(1) = f(1) = A+B+C$. Therefore $|g(-1)| \leqslant 1$ and $|g(1)| \leqslant 1.$ Also, $C = f(0)$ and so $|C| \leqslant 1$.
Suppose that for some $x$ with $-1< x< 1$, $g(x) >2$. Then $g(x) - g(1) > 2-1 = 1$, so that $\dfrac{g(x) - g(1)}{1-x} > \dfrac1{1-x}.$ Similarly, $g(x) - g(-1) >1$ so that $\dfrac{g(x) - g(-1)}{1+x} > \dfrac1{1+x}.$ Therefore $$\dfrac{g(x) - g(1)}{1-x} + \dfrac{g(x) - g(-1)}{1+x} > \dfrac1{1-x} + \dfrac1{1+x} = \dfrac2{1-x^2} >2.$$
On the other hand, $g(x) - g(1) = Cx^2 + Bx + A - (C+B+A) = C(x^2-1) + B(x-1)$, so that $\dfrac{g(x) - g(1)}{1-x} = -C(x+1) - B.$
Similarly, $g(x) - g(-1) = C(x^2-1) + B(x+1)$, so that $\dfrac{g(x) - g(-1)}{1+x} = C(x-1) + B.$
Therefore $\dfrac{g(x) - g(1)}{1-x} + \dfrac{g(x) - g(-1)}{1+x} = -2C \leqslant 2$ (because $|C|\leqslant 1).$ That contradicts the previous inequality and shows that $g(x)$ can never be greater than $2$.
A similar argument (with most of the signs changed) shows that $g(x)$ can never be less than $-2$. In conclusion, $|g(x)| \leqslant 2$ whenever $-1\leqslant x\leqslant 1.$
Albert's example $f(x) = 2x^2-1$ shows that $|g(x)|$ can attain the value $2$, so $2$ is the best possible constant in this result.
The basic idea in the above proof is that the constant $C$ controls the curvature of the function $g$. Since $|C|\leqslant 1$, the curve cannot bend too quickly. If $g(x)$ takes a value $\leqslant 1$ when $x=-1$, then increases to a value greater than $2$ (at some point $x$) then it cannot bend round sharply enough to get back down to a value $\leqslant 1$ by the time that $x=1$.[/sp]