chisigma said:
It is comfortable to demonstrate that the two sequences...
$\displaystyle a_{n} = (1 + \frac{x}{n})^{n}\ (1)$
$\displaystyle b_{n} = \sum_{k=0}^{n} \frac{x^{k}}{k!}\ (2)$
... have the same limit for n tending to infinity, so that the two definitions seem to be equivalent. From my point of view however the Euler's 1730 definition is the only to be 'rigorous'...Kind regards $\chi$ $\sigma$
One can, no less rigorously, define $e$ to be the real number $a$ such that:
$\displaystyle \int_1^a \dfrac{1}{t} = 1$.
Also, I believe that the first definition is due to Jacob Bernoulli who discovered it investigating questions of continuously compounded interest, circa 1690.
It is likely that John Napier was aware of $e$ as $\ln(1)$ as referenced in a table published in 1618. It is, in my opinion, quite natural to seek a continuous function such that:
$f(xy) = f(x) + f(y)$
and for any such function the pre-image of 1 is of some interest (it determines the "scaling", what we call the "base').
Your reference to DeMoivre's Theorem has the same problem (with respect to functional inversion) that the trigonometric functions do: one must restrict $\theta$ (in this case, to a subinterval of the reals of length $2\pi$).
So, for example, $\log(z)$ cannot be defined to be a continuous function on the entire unit circle that extends the real function, we have to make a "branch cut" somewhere. USUALLY, this is done along the negative real axis, which corresponds to picking the interval $(-\pi,\pi]$ for $\theta$. I note dryly that your original "limit" for $\log(x)$ does not exist for $x = -1$ (which is certainly a complex number), although "naively" one would think:
$\log(-1) = i\pi$ since $e^{i\pi} = -1$.
The point being, it seems a bit paradoxical to insist a particular definition is the only "rigorous" one, and then display a result which lacks a certain rigor (one facet of rigor is properly qualifying the necessary pre-conditions, and possible exceptions).
I am aware that choosing a "principal branch" settles most of these questions, and serves for many applications. Perhaps that is what you meant.