Your questions don't seem to have anything to do with bra-ket notation. The notation is explained
here. The most important part is to note that [itex]\langle\phi|\psi\rangle[/itex] is just the inner product of [itex]|\phi\rangle[/itex], and [itex]|\psi\rangle[/itex] (which are both vectors).
The physical intepretation of an inner product is given by the rule that says that if the system is in state [itex]|\psi\rangle[/itex] when you measure an observable represented by the operator A, and [itex]|a\rangle[/itex] is the eigenvector of A with eigenvalue
a, then the probability that the result of the measurement will be
a is [itex]|\langle a|\psi\rangle|^2[/itex].
[itex]\langle\phi|A|\psi\rangle[/itex] doesn't have any physical significance that I can think of when the two states are different, but [itex]\langle\psi|A|\psi\rangle[/itex] is the average value of a large number of measurements of A on systems that are all prepared in the state [itex]|\psi\rangle[/itex]. This follows from the probability rule I mentioned above and
[tex]\langle\psi|A|\psi\rangle=\sum_a\langle\psi|A|a\rangle\langle a|\psi\rangle=\sum_a a \langle\psi|a\rangle\langle a|\psi\rangle=\sum_a a|\langle a|\psi\rangle|^2[/tex]