I can't believe it's a yogurt store

[Math Is Hard]

Amazingly, I've recently become a plain frozen yogurt convert. The stuff's pretty good with tart fruits cut up into it. I still say no to tomato froyo!

The trend is out of control here. We now have five of these two-flavor yogurt shops in the village: http://www.dailybruin.ucla.edu/news/2007/sep/23/Fro_yo_face_off/

In the time it took Lee and his partners to secure a lease and open a store, three new dessert vendors – all offering the same brand of tart frozen yogurt smothered in fresh fruit – popped up in Westwood Village, bringing the total to a whopping five stores.

Pinkberry, Snowberry, Berry Red Mango, and now, Polar Monkey.

The stores present a Korean-American spin on an old dessert favorite – frozen yogurt tarter, icier and lighter than ever before.

The phenomenon’s rapid spread in Westwood is part of a viral expansion throughout Los Angeles and other major cities across the nation. Pinkberry – the industry leader – has grown to include more than 30 locations just two years after opening its first store in West Hollywood.

As the competition to win over fro-yo enthusiasts intensifies across the Southland, the Village and its stable of hungry college students has become a primary battleground.

“Compared to Pinkberry, we’re a small company,” said Jimmy Han, manager at the Snowberry in Westwood. “But we’re trying to go step by step – bigger, bigger, bigger.”

The one I like is a shop called Red Mango, because it's real frozen yogurt and not a mix.
I've been hearing much rumbling about arguments over who had the original idea and lawsuits aimed at the vendors who aren't offering genuine yogurt.
http://www.koreamjournal.com/Magazine/var/news/storage/images-versioned/128854/1-eng-US/asdsad1_kjarticlemain.jpg
One thing is for sure, we are approaching a full blown yogurt war in Bruintown and this town ain't big enough for five different tart two-flavor yogurt vendors. Someone's going to get hurt.

 

[turbo]

Let'em fight it out, then jump in with a chili jelly!

 

[teknodude]

I should really try it. I still got a buy one get one free coupon they passed out a couple of days ago.

 

[Moonbear]

Are these stores targetting people who might think that if it's tarter, it might be healthier than sweet frozen yogurt?

I can understand just offering two flavors, afterall, I grew up with frozen custard stands that offered just vanilla and chocolate. Once in a while, you'd find one that also offered strawberry, and it was a really big deal when they started offering "swirl" of two flavors. It probably cuts back on waste for a small start-up business to just focus on a couple flavors. Though, I still cannot understand why anyone would choose tomato as one of them. I'm thinking of a variety of other "exotic" flavors that might translate well from ice cream to yogurt, and tomato still isn't in the list. For example, yogurt might be a good alternative for things like red bean and green tea ice cream. Or maybe a tart fruit flavor, like green apple.

 

[J77]

"Plain yoghurt" is the best kind there is -- who needs all the additives.