You probably want an algebraic proof of this, but as an analyst I naturally think in terms of an analytic proof.
[sp]Dividing both sides by $2^{a+b}$, we need to show that $\Bigl(\dfrac{a+b}2\Bigr)^{a+b} \leqslant a^ab^b$. Then taking the square root of both sides, we need to show that $\bigl(\frac12(a+b)\bigr)^{(a+b)/2} \leqslant \sqrt{a^ab^b}.$ Taking logs of both sides, we need to show that $\bigl(\frac12(a+b)\bigr) \ln\bigl(\frac12(a+b)\bigr) \leqslant \frac12(a\ln a + b\ln b).$ But that is an immediate consequence of the fact the function $f(x) = x\ln x$ is concave, so that $f\bigl(\frac12(a+b)\bigr) \leqslant \frac12\bigl(f(a) + f(b)\bigr).$
To check that $f$ is concave, notice that $f'(x) = \ln x + 1$, $f''(x) = 1/x >0$ for all $x>0$.
This proof shows that the result holds for all positive $a$ and $b$, not just those in the interval $(0,1)$, and that equality holds only when $a=b$.[/sp]