Accelerate in the opposite direction of motion. That reduces the size of the orbit and the satellite takes less time to orbit the Earth.
That's an almost intentionally confusing way to look at things, though.
You either add energy to the orbit, making it bigger and increasing the time it takes to complete an orbit ... or you subtract energy from the orbit, making it smaller and decreasing the amount of time it takes to complete an orbit.
Until transporters are invented allowing us to say, "Beam me up, Scotty!", kinetic energy is the only type of energy we can add or subtract - and that's what you're really doing: adding or subtracting kinetic energy.
When the energy is subtracted, and the orbit gets smaller, the potential energy is less. Some is gone because you subtracted energy from the orbit and some of it is converted to kinetic energy. So, while the speed of the spacecraft may have increased, it lost more potential energy than it gained in kinetic energy.
And just the reverse when you add energy to the orbit. Some of the kinetic energy is converted to potential energy, plus you've added energy. The speed winds up decreasing, but it gained more potential energy than it lost in kinetic energy.