- #1
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What a great marketing tactic (towards us nerds, anyway).
https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
Jif peanut butter is helping people pronounce GIF
- Thread starter scottdave
- Start date
In summary, a recent marketing tactic from Jif peanut butter has sparked a debate among nerds regarding the correct pronunciation of "GIF." Despite some initial confusion, the tactic has been effective in drawing attention and generating discussion. However, some argue that the product should be packaged in a larger jar of TIF or TIFF peanut butter.
- #2
russ_watters
Mentor
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scottdave said:
[edit]
Correction: I love this. On first read of the title, I thought they had it backwards.
I know both Bernoulli and Newton are right about lift, but there is only one right answer for this.
- #3
256bits
Gold Member
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Shouldn't the Gif peanut butter be a in reduced size jar from the original?
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Should be a larger jar of TIF (or TIFF)?256bits said:Shouldn't the Gif peanut butter be a in reduced size jar from the original?
1. How does Jif peanut butter help people pronounce GIF?
Jif peanut butter has launched a marketing campaign where they are promoting the pronunciation of GIF as "Jif". By associating their product with the pronunciation, they are hoping to influence people to pronounce it in a similar way.
2. Why is there a debate over the pronunciation of GIF?
The creator of GIF, Steve Wilhite, has stated that the correct pronunciation is "jif" like the peanut butter. However, many people pronounce it with a hard "g" sound, similar to the word "gift". This has sparked a debate among users and linguists.
3. Is there a right or wrong way to pronounce GIF?
Technically, both pronunciations are accepted as correct. However, the creator of GIF has stated that he intended for it to be pronounced with a soft "g" sound, like the word "jif". Ultimately, it comes down to personal preference.
4. Will Jif's marketing campaign change how people pronounce GIF?
It's hard to say for sure. While Jif's campaign may influence some people to pronounce GIF as "jif", it is ultimately up to the individual. It is possible that both pronunciations will continue to coexist.
5. Does this marketing campaign have any impact on the meaning of GIF?
No, the meaning of GIF will not change regardless of how people choose to pronounce it. The word stands for "Graphics Interchange Format" and will continue to be used in that context, regardless of its pronunciation.
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