Misleading commmercials : The recurring "natural flavors " theme The other day I was at Taco Bell and noticed their ad for the Fruitista beverage made of "natural flavors". One thing to note about "natural flavors" is that it is not the same thing as real fruit juice and thus there is no real "nutritional content" ; no vitamins and NO REAL FRUIT CONTENT . Same thing with the new 7 up commercial. The product has improved certainly in the sense that their are no artificial flavors or preservatives and this is why they "believe" that the product is "natural" . So beware folks It's "natural" if it isn't artificial - that is if there are no preservatives.