Odyssey Moon: Making History with Google Moon Prize

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Ivan Seeking
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Odyssey Moon says it wants to "make history" by sending a robotic lander to the lunar surface without any government funding.

The company is competing for a share of a $30m prize offered by Google and the X-Prize Foundation, designed to stimulate research into low-cost space missions. [continued]
http://news.bbc.co.uk/2/hi/science/nature/7131937.stm
 
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If I had the money and materials, I would love to go out and get my engineering buddies to make a team to enter this competition. How much would a robot lander cost and how much to send it to the moon? I can't believe it would be less than $30million unless we'd not be doing this for profit.