There is a genius at USPS Postage stickers .

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Discussion Overview

The discussion revolves around the design and marketing strategy of USPS postage stamps, particularly those featuring popular Disney-Pixar characters. Participants explore the implications of these stamps being perceived as "stickers" and their potential impact on stamp usage and sales.

Discussion Character

  • Conceptual clarification
  • Debate/contested

Main Points Raised

  • One participant shares a personal anecdote about receiving Disney-Pixar themed stamps and expresses concern about children using them as stickers, which could lead to unintended decoration of their artwork.
  • Another participant suggests that the USPS's strategy may be part of a larger scheme to sell stamps that are unlikely to be used for mailing, comparing it to casino practices with chips.
  • Some participants find the idea of collectible stamps appealing, noting that it may attract children and collectors, despite questioning the financial viability of such a strategy.
  • There is a mention of cheaper sticker options available at retail stores, implying a competitive market for decorative items.

Areas of Agreement / Disagreement

Participants express differing views on the effectiveness and intent behind the USPS's stamp designs. While some find the concept cute and appealing, others are skeptical about its commercial success and practicality.

Contextual Notes

Participants do not delve into specific sales data or marketing strategies, leaving the discussion open to interpretation regarding the USPS's intentions and the actual impact of these stamps on consumer behavior.

turbo
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There is a genius at USPS! Postage "stickers".

Last week, I met my niece (our letter carrier) at the end of the drive and asked her for two sheets of "Forever" stamps. She only had a couple of styles and asked if I cared what I got, and I said "no". If you have very young children, grandchildren, etc, that might not have been the best decision. One sheet of stamps featured Mark Twain, which is OK. The other sheet contains large brightly-colored stamps depicting kids' favorite Disney-Pixar characters. The way my neighbors' grand-daughters and my little niece go nuts over stickers, there is no way that I'm going to leave that sheet of stamps out on the table with my checkbook, pens, etc. I can just imagine leaving those "stickers" in reach while they're drawing and coloring at the kitchen table only to find that they have been decorating their artwork with "stickers". Ack!

This isn't going to have any impact on the USPS's bottom line, but next time you're at the Post Office, look at the Pixar Forever stamps and think if you'd leave them out when your favorite little rug-rat next comes visiting. :biggrin:
 
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No doubt it's part of an evil plot to sell more stamps that won't ever be used, similar to their hawking of the "Collectors Editions." Casinos LOVE it when people take chips home, for the same reason.
 


DoggerDan said:
No doubt it's part of an evil plot to sell more stamps that won't ever be used, similar to their hawking of the "Collectors Editions." Casinos LOVE it when people take chips home, for the same reason.
it's just a cute idea that will never make more than $8.80 per sheet for the people whose kids used them as stickers. I thought it was cute angle, because I have some young female relatives and friends that latch onto stickers like some people fixate on crack.
 


turbo said:
it's just a cute idea that will never make more than $8.80 per sheet for the people whose kids used them as stickers. I thought it was cute angle, because I have some young female relatives and friends that latch onto stickers like some people fixate on crack.

Agreed. The stickers at Walmart are much cheaper. :)
 

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