Uncovering the Ego of Steve Jobs: The Truth Behind Apple's Success | Wired

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SUMMARY

Steve Jobs, a pivotal figure in Apple's history, is often credited with the company's innovations, yet he initially opposed the Macintosh project and later took credit for its success. The discussion highlights the contrasting public personas of Jobs and Bill Gates, with Gates portrayed as a more strategic and less confrontational leader. Jobs' bitterness towards Gates and his marketing success is evident, as he frequently targets competitors in public forums. The conversation underscores the complexities of their legacies and the competitive dynamics of the tech industry.

PREREQUISITES
  • Understanding of the history of Apple and Microsoft
  • Familiarity with the Macintosh and its development
  • Knowledge of corporate branding and public relations strategies
  • Awareness of the competitive landscape in the tech industry during the 1980s and 1990s
NEXT STEPS
  • Research the development history of the Macintosh and its impact on personal computing
  • Explore the marketing strategies employed by Bill Gates and Microsoft
  • Investigate the leadership styles of Steve Jobs and Bill Gates
  • Analyze the public perception of tech leaders and its influence on their companies
USEFUL FOR

Tech historians, business students, and anyone interested in the dynamics of leadership and competition in the technology sector.

Dagenais
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Steve Jobs, credited for the upbringing of Apple and almost all its inventions, may be twisted.

He didn't like the idea of the Macintosh, and in fact, hated it. He drove brilliant designers away, and when he found out that the Macintosh was a great idea...he took over the project.

He didn't invent it, he only took credit for it. Amazing how some Mac heads will say that Bill Gates takes too much credit:

http://www.wired.com/news/mac/0,2125,61795,00.html


A must read.
 
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Well, there is a saying out there something to the effect of "There is no such thing as an honest millionaire."

Both Gates and Jobs have done there equal share of dirty business. Regardless if it were not for the two of them I have no doubt in my mind we'd probably just now be getting super nintendo's.

Now, I don't know how involved Gates is with the software writing, it seems he's never done much in that department. But if not for his drive way back when, along with Job, and both of their cronies, we'd probably not be having this discussion right now.
 
I hear Bill Gates is a pretty good Boss.

I hear the opposite about Steve Jobs.

As far as media goes, Gates looks like the nicer person. Jobs continues to launch campaigns and attacks on his company and products (now he targets Sonicblue), but Gates never retaliates.
 
Steve Jobs has got to be the world's bitterest billionaire. He really resents that Gates "beat" him with with an inferior product by using marketing techniques. Maybe he's right; maybe he's wrong, but I would be happy to be a billionaire who was second best at something...anything.

Njorl
 
Bill Gates is just more clever. He hides his bitterness. He sees his enemies' bitterness and uses it against them. In the current market, it pays to make your company look sparkling clean. It doesn't matter what the company does, only what the public sees.
 
Yeah, Jobs is bitter.

Did anyone see the keynote speech @ macworld?

After Microsoft employees went up to present to Apple their new Office - yes, contradicts itself...Microsoft haters using Microsoft.

Anyways, after the presentation, Jobs made some wisecracks about Microsoft just as the Microsoft employees were leaving.

Oh yeah...that's smart. They present at your meeting, offer a extremely popular program on both platforms, and you mock them.

...And he's a billionaire?

:wink:
 

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