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daveb said:Well, they wouldn't choose. Perhaps a better way of stating it is that one insurance company charges a little less to attract new customers, so the rest have to follow suit, until insurance costs are manageable but still competitive.
This process would work for something like light bulbs, but switching insurance companies is a hassle. I won't want to be switching every year just to save $10. I'd like to hear other opinions. I'm also not sure why this wouldn't be relevant now. It's not like insurance companies are barely treading water. What would be done about annual rising premiums too? I know mine has doubled in just 4-5 years. Base starting price doesn't seem so meaningful anymore.