There have been several other smaller companies doing this for a few years now. It looks like Walmart is getting into it big time. I checked and my $100 Home Depot card is worth $87 at Walmart. How can I resist a deal kike that?
Walmart is offering a very interesting gift card exchange starting 12/25. You can exchange gift cards from over 200 other merchants for a Walmart gift card.
Beginning December 25, you can go to walmart.cardcash.com/ and get an offer of up to 97% of the value of the card to exchange it for a Walmart e-gift card. For instance, you can get 95% of the face value of an Amazon gift card and 85% of a Gap gift card.
If you want to accept their offer, you will then enter the information from the other merchant's gift card. Once they verify the balance, you will receive a Walmart e-gift card via e-mail. The gift card can be used at Walmart.com, Samsclub.com, Walmart stores and Neighborhood Markets (print it out and hand it to the cashier), and Sam’s Club (print it out and hand it to the cashier).