Why would it not fit into a science of self-organising systems?
Ordinary systems theory is about how systems self-organise through creating boundary constraints. And it is easy to see that the laws of physics are our emergent and prevailing boundary constraints.
So it is then just a matter of extrapolating the discovered principles of self-organisation to the cosmological scale.
Here are some refs that illustrate the variety of approaches now being taken to the identification of these principles...
http://www.itee.uq.edu.au/~comp4006/CxSys%20Readings/Antichaos/Antichaos%20and%20Adaptation.htm
http://www.mdpi.org/entropy/papers/e6030327.pdf
http://en.wikipedia.org/wiki/Constructal_law
http://www.ptep-online.com/index_files/2005/PP-02-10.PDF
And more generally, a little excellent history from wiki...
So principles first needed to talk about life/mind are being generalised to the more fundamental physical level of thermodynamics. So just another step towards ToEs.
We have already seen attempts to unite the big three - GR, QM and thermo - in efforts like Hawking's. But the difference here is that the cosmologists have been attempting to incorporate century-old thermo and not the thermo that has been emerging the past 30 years.
However it is the obvious next step IMO.