It's only used when talking to the public/media. It's easier to picture eg. a fighter pilot experiencing 5times their normal weight than mass_of_head * 49m/s^2.
And you can't use force because its not constant for each body, only the acceleration is. For example I experience a greater force from gravity than my computer, which I am about to drop out the window, does because I have more mass.
I always though it would be cool if they used a z instead of a g because then everyone would sound like they had a german accent.