Why HP is helping Apple market the iPod

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SUMMARY

HP has initiated a marketing campaign for the iPod, leveraging its extensive advertising capabilities to enhance Apple's reach. The partnership allows HP to sell a version of the iPod, which is visually identical to Apple's, while promoting its own music site that features Apple products. The collaboration aims to improve HP's brand image and capitalize on the popularity of the iPod, despite the existing compatibility of iPods with Windows and iTunes. This strategy positions HP as a trusted merchant for Apple products, appealing to consumers who may be skeptical about Apple's compatibility with PCs.

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HP has started televising ads for their http://h10049.www1.hp.com/music/us/en/index.html .

I heard about this merger months ago, but I don't get the point of it.

The iPod already works with Windows and iTunes (on Windows). Why does HP have to promote the iPod?

When news was first released about the partnership, HP designed their own iPod which was basically the same as Apple's, but black.

The one I see on their website is identical. HP's music site talks about the Apple iPod and iTunes.

I haven't noticed anything dramatically different about the Apple iPod +HP. AFAIK, iPods worked well with HPs running iTunes.

What are they trying to do? Are they just a merchant for Apple, in hopes that people will buy a HP Computer along with the iPod?
 
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Because people like ipods and not HP it improves their image
 
Plus people don't know ennough about stuff to relize that HP comp isn't needed for Ipod
 
Why HP is helping Apple market the iPod

HP is helping Apple move the iPod because HP has a much larger marketing machine than Apple has. Part of the reason people will buy an HP instead of an Apple branded iPod is that people do not trust Apple to sell a product that works with PC's. These two things were reported in the news[/url=] stories covering this event.
 
Because people like ipods and not HP it improves their image

What is that comment based on?! HP has a huge marketshare. If people "don't like HP" they wouldn't be buying them. Last time I check, HP/Compaq had the largest market share.

If anything, people either like or dislike Apple.

Part of the reason people will buy an HP instead of an Apple branded iPod is that people do not trust Apple to sell a product that works with PC's.

I guess those "switch" commercials attacking Windows came back to bite them in ass...
 

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