AXE Anti-Hangover: What is Stimulating Mg-O2?

[Monique]

A while ago AXE came out with a new anti-hangover showergel.

I don't understand these advertisement people.. it says on the bottle: AXE anti-hangover with Mg-O2 will get you going, no matter how short the night was.

http://www.aptitudes.be/files/axe_anti-hangover.jpg

Stimulating Mg-O2, what is that supposed to mean?

 

[ShawnD]

It's a scam just like saying "all natural"

 

[iansmith]

Did you know Axe make perfume and deodorant bodyspray for man? There add are target for man and they are hillarious. It is probably a marketing scam.

Edit:
Here an example. Not the best one but..

http://www.axe.be/videos/newspotaxe2.mpg
http://www.axe.be/

 

[Monique]

I just LOVE those commercials from AXE, they are hillarious and innovative :P

I just wonder if the molecule Mg-O2 überhaupt exists.

 

[NateTG]

Mg0₂ is magnesium dioxide, and certainly exists.

Regarding hangovers:

The primary contributers to hangovers are sleep deprevation, and dehydration, so if you sleep in, and drink lots of water before you go to bed, you'll be much better off. Salty and acidic foods may also help to replenish your electrolytes. Finally, vitamin B is apparently reccomended.

For the slightly insane, this might mean having a breakfast of vegimite on pickles :)

Chicken soup or something similar would probably do mre for you than the powder.

A secondary issue might be waking up drunk. (Which has happened to people I know.)

The shower gel might contain something that is vasoconstrictive - hot showers can be unpleasant during hangovers due to vascular dialations.

 

[Monique]

I get it, O has an oxidation state of -1.

 

[ShawnD]

Although that may be true; how does that help a soap become an anti-hangover cure?
You're not actually supposed to EAT the gel are you?

 

[LeftWing]

Although that may be true; how does that help a soap become an anti-hangover cure?
You're not actually supposed to EAT the gel are you?

No, but some substances, like caffine, can be ingested transdermally. And it could be placebo, but this stuff did seem to have an effect. It smells really good too.

 

[LeftWing]

also, what they're probably aiming for with the magnesium oxide is the magnesium part...magnesium is a funny thing in brain chemistry: it is required for proper brain function, so too little leads to a kind of off mental performance, but too much can lead to hyperactivity, and temporarily decrease the ability to learn while it is in the bloodstream/brain.

 

[movies]

Mg0₂ is magnesium dioxide, and certainly exists.

Are you sure about that? MgO definitely exists, but for Mg0₂ the oxidation states don't work out right. You'd have Mg⁴⁺. Or else, is there some magnsium-oxirane complex I'm not aware of? I suppose it would work out if you had a three-membered ring.